Malcolm Gladwell @ Pop!Tech 2004 [00:29:00]
@ Pop!Tech (2004)
tags: psychology design [add tags]
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From the Pop!Tech Pop!Cast site: "Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we've never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, "Can we believe what people tell us?""
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